Course curriculum
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1
How to Use this Portal for Successful Onboarding
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How To Use this Portal for Successful OnBoarding
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How to Use this Portal Quiz
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2
Marketing and Lead Generation 101
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Alternate Lead Generation Platforms
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Lead Generation 101 Quiz
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BONUS: How do Google Ads and Facebook Ads Work Together
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3
Types of Leads
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Types of Implant Marketing
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General Dentistry, New Patient, Emergency Marketing
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Landing Pages
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QUIZ: Types of Leads
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4
Lead Management
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Importance of Lead Management
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HOW TO: Intro to the CRM
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HOW TO: Understanding Patient Profile and Short Notes
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HOW TO: Utilizing the Search Bar
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HOW TO: Booking Consultations
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HOW TO: Lead Management And Nurturing
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HOW TO: Establishing Key Performance Indicators (KPIs)
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HOW TO: My Profile Tab and Updating Password
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HOW TO: Utilize the Search Feature
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HOW TO: Pulling Reports
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5
Implant Sales Center
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How does the Sales Center Work?
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Sales Center Hours
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What the Sales center CAN and CAN'T do.
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Sales Center Call Structure
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Problems/Issues Escalations
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SALES CENTER LESSON ONLY - Booking and Rescheduling Consultations
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Use of Calendly or 3rd Party Calendars
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HOW TO: Set up Calendly (initial set up)
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Details Needed to Book on Your Behalf
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HOW TO: Adjust Calendly Availability
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6
OPTIONAL: Microsite Sales Academy
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Access to the Sales Academy
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7
Time to START MARKETING
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What happens now? Marketing is starting!
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Marketing Meetings, Tracking, Expectations
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Points of Contact and Communication
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